Holly Marie Baldwin (née Willoughby; born 10 February 1981) is an English television presenter and model, best known for This Morning and her television work with ITV. She currently presents a number of television programmes alongside Phillip Schofield such as Dancing on Ice (2006–2011, 2018–present) and This Morning (2009–present).
She has also presented the revived television series Surprise Surprise (2012–2015) taking over from Cilla Black, The Voice UK (2012–2013) on BBC One and Play to the Whistle (2015–2017). Willougby is also a team captain on the ITV2
show Celebrity Juice alongside Fearne Cotton, her predecessor as presenter of The Xtra Factor, which she presented for two series from 2008 until 2009.
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